FAQ

1994 — Displaying Of First Banner Ad
2005 — Emerging Of Early Ad Exchanges
2007 — Building The First Demand-Side Platform
2008 — Setting RTB Protocol As An Industry Standard
2020 — The Golden Age Of Ad Tech Is In Full Swing

DSP: It Is An Advertiser’s Tool For Programmatic Advertising.
DMP: A Data Management Platform (DMP) Gathers And Consolidates Data Retrieved From All Sources.
Ad Exchange: A Digital Marketplace Where Advertisers And Publishers Buy And Sell Inventory.
Ad Network: It Acts As A Broker Between Groups Of Publishers And Groups Of Advertisers.

● Geo-Targeting – Enables You To Target The Audience Based On Their Location Data Such As Zip Code, State, Country Etc.
● Demographic Targeting – Targets Based On Demographic Features Such As Age (Or Age Group), Job Title, Gender, Education Etc.
● Behavioural Targeting – Targets Users Based On Their Behavioural Traits And Personal Choices.
● User Intent Based Targeting – The Categories Of Ads They Have Engaged With Over A Period Of Time Which Allows Us To Identify Their Preferences. We Have 100,000+ Different Audience Segments.
● Look-A-Like Targeting – We Expose The Ads To Many Audience Groups, Then Analyze Through Machine Learning. And Group The Audience With Similar Interests.
● Keyword Targeting – Target Specific Long Tail And Short Tail Keywords Based On Your Research.
● Contextual Targeting – Placings Ads That Are Important To The Website/Mobile App Content, URL, Or Website Category
● Device Targeting– Shows Users Ads On Specific Devices To Improve Personalization.
● Cross-Device Identity Targeting – Reach Your Audience Across More Devices. We Work With Multiple Cross Device Vendors To Provide Accuracy And Scale.
● Re-Targeting – Targeting Your Existing Customers
● And More To Be Updated